| Title | More Than a Place |
| Agency | 62ABOVE |
| Campaign | More Than a Place |
| Advertiser | Harrah's Resort |
| Brand | Harrah’s Resort Southern California |
| Date of First Broadcast/Publication | 2020 / 1 |
| Business Sector | Hotels, Resorts |
| Philosophy | San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury. Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side. |
| Media Type | Television |
| Length | |
| Audio | 740 Sound Design & Mix |
| SVP & General Manager | Darrell Pilant |
| VP, Marketing | Beau Swanson |
| Director, Resort Marketing | Amber Lussier |
| Creative Director | Austin Lane |
| Executive Producer | Eric E. Staley |
| Copywriter | Scott Johnson |
| Copywriter | Austin Lane |
| Account Supervisor | Sarah Lipton |
| Account Supervisor | Jen Ramirez |
| Assistant Account Executive | Emma Farrell |
| Production Company | Caviar Films Los Angeles |
| Director | Benjamin Mege |
| Director of Photography (DOP) | Damian Acevedo |
| Producer | Rebecca Donaghe |
| Editing Company | Stitch |
| Editorial Company Executive Producer | Mila Davis |
| Editorial Producer | Alex Hooker |
| Editor | Dan Bootzin |
| Audio Executive Producer | Scott Ganary |
| Sound Producer | Jeff Martin |
| Mixer | Chris Pinkston |
| Assistant Mixer | Brittney Gomez |
| VFX / Finishing | JAMM VFX |
| VFX Executive Producer | Asher Edwards |
| VFX Producer | Ashley Greyson |
| VFX Creative Director | Benoit Mannequin |
More Work
SEE ALLThe Breathalyzer Bag
- BRAND:
- Tostitos
- AGENCY:
- Goodby Silverstein & Partners
Rule Yourself | Tom Brady
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Rule Yourself
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Introducing the Battle Pack
- BRAND:
- adidas
- AGENCY:
- TBWA\Chiat\Day Los Angeles
The Wake Up Call
- BRAND:
- adidas
- AGENCY:
- TBWA\Chiat\Day Los Angeles
House Match
- BRAND:
- adidas
- AGENCY:
- TBWA\Chiat\Day Los Angeles
The Dream
- BRAND:
- adidas
- AGENCY:
- TBWA\Chiat\Day Los Angeles