Title | Football |
Agency | BBH |
Campaign | Olivio Bertolli - Unilever Bestfoods |
Advertiser | Unilever |
Brand | Olivio Bertolli |
Posted | November 2002 |
Business Sector | Edible Fat Products |
Tagline | Part of Your Mediterranean Diet. |
Philosophy | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
Media Type | Television |
Length | |
Market | Belgium, Germany, United Kingdom |
Creative Director | Bruce Crouch |
Art Director | Claudia Southgate |
Copywriter | Claudia Southgate |
Art Director | Verity Fenner |
Copywriter | Verity Fenner |
Director | Paul Gay |
Advertising Manager | Petra Zinkweg |