Whoosh - "Bootcamp"

BBH

BBH London, United Kingdom

588

Brand: Whoosh
Country: United Kingdom

Advertiser: Tesco

Title	Bootcamp
Agency	BBH
Campaign	Whoosh
Advertiser	Tesco
Brand	Whoosh
Date of First Broadcast/Publication	2023 / 11
Business Sector	Drugstores, Specialty Stores
Philosophy	Tesco is launching its first major marketing push for Whoosh, its rapid grocery delivery service, with a humorous ad campaign created by BBH aimed at those of us who sometimes just don’t want to go to the shops. While there might be a myriad of rational and relatable reasons for rapid grocery delivery - such as forgotten dinner items or emergency supplies - sometimes the truth is, you just don’t feel like going out. That applies particularly to the young urbanites featured in the campaign. With buzzing social lives and hectic careers, they don’t always want to take a break from pursuing their passions because the need for groceries strikes. If going to the shops isn’t your bag, use Whoosh and stick to all the weird and wonderful things that are more your bag. This insight was dramatised in three films from BBH, directed by Daniel Lundh through Spindle. ‘Bootcamp’ opens to the sound of banging techno, zooming in on a fitness fanatic in the middle of an extreme home workout. The hero of ‘Watering’ maintains a lush, indoor jungle in a zen-like state, and a cephalophile indulges her eight legged obsession in ‘Octopus’ – all three protagonists remaining blissfully immersed in their happy places thanks to the speedy arrival of a Tesco Whoosh delivery. The film’s tell each character’s story visually, with the only dialogue being the word ‘Whoosh’, and a simple VO: “Tesco Whoosh. Delivery from as little as 20 minutes. Because going to the shops isn’t everyone’s bag” BBH’s Felipe Guimaraes was the campaign’s deputy executive creative director, supported by creative director Adam Newby. The ad was written by Grant Codron and art directed by Adrien Raphoz. Supporting the films is simple and impactful print and OOH which features the line ‘going to the shops isn’t everyone’s bag’ emblazoned across a brown paper grocery bag that’s synonymous with delivery. Tesco is also running a social competition in collaboration with Tiktok dancer Jay Scott, where viewers can share what they would rather do than go to the shops to be in with a chance of winning £200 worth of Whoosh vouchers. The competition video, in which Jay gets a Whoosh delivery while teaching his dad a new dance, has amassed over 28 million views to date. The four-week campaign breaks this month, running on television, social media, OOH, digital and radio. Tesco launched Whoosh in May 2021.
Media Type	Television
Length	20 seconds
Chief Creative Officer	Alex Grieve
Executive Creative Director	Felipe Guimaraes
Creative Director	Adam Newby
Copywriter	Grant Codron
Art Director	Adrien Raphoz
Group Strategy Director	Saskia Jones
Senior Strategist	Emily King
Business Lead	Andrew Connolly
Account Director	Millie Dann
Account Manager	Oliver Hathorn
Agency Producer	Sammi Roberts
Print Producer	Rachel Clarke
Production Company	Spindle
Director	Daniel Lundh
Director of Photography (DOP)	Patrick Meller
Production Designer	Olly Hogan
Executive Producer	Stitch Richardson
Producer	Toby Courlander
Editor	Tim Swaby
Post Production	No.8
Post-production Producer	Ellie Thwaites
Color Grade Company	No.8
Colorist	Alex Gregory
Sound Engineer	George Castle
Music Composer	Ludwig Jonsson
Music	Stable Sounds
Media Agency	EssenceMediacom