South Western Railway - "Sandy & Wes Flock to London"

St. Luke’s Communications

St. Luke’s Communications London, United Kingdom

2151

Brand: South Western Railway
Country: United Kingdom

Advertiser: South Western Railway

Title	Sandy & Wes Flock to London
Agency	St. Luke’s Communications
Campaign	Spread Your Wings
Advertiser	South Western Railway
Brand	South Western Railway
Date of First Broadcast/Publication	2022 / 11
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story	In the 30-second ad, regular train travellers Sandy (execu-bird) and Wes (the young business-pigeon), pick up their conversation as they meet on the SWR train to London excitedly sharing details of the activities and experiences they are planning. This time, Sandy is meeting some “gull-friends” at the top of the Shard for a Sea-Breeze cocktail; while Wes will take advantage of free activities “swanning along the South Bank” photographing art and London sights. As usual there is plenty of bird-inspired word play.
Philosophy	South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking direct with SWR. The new TV ad “Sandy & Wes Flock to London” hits screens on 13th November and is part of a wider media push on OOH, Social, Display and Radio. The campaign will run through to the end of December 2022 with media planned and bought by the7stars. Featuring Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the best of London; the new campaign continues the “Spread your wings” creative positioning. In its own recent research South Western Railway found that 71% of respondents felt more positive about travelling with SWR after seeing the brand’s first TVC which introduced the avian ambassadors Sandy and Wes, in February this year.
Media Type	Television
Length	30 seconds
Sound	Factory Studios
Media Agency	the7stars
Advertising Manager	Calli Ward
Advertising Manager	Ian Humphreys
Advertising Manager	Stephanie Stockman
Executive Creative Director	Richard Denney
Creative Team	Darren Keff
Creative Team	Phillip Meyler
Creative Team	Leah Winson
Creative Team	Rhianna Travers
Agency TV Producer	Jenny Busby
Creative Producer	Anna-Marie Mennecier
Creative Producer	Dee Antoniou
Chief Strategy Officer	Dan Hulse
Planner	Joanna Barnett
Business Director	Leanne Silman
Account Director	Vicci Goulder
Senior Account Manager	Naomi Hollowday
Production Company	Nexus Studios
Directors	Smith & Foulkes
Executive Producer	Mike Bell
Producer	Belinda Isaacs
Production Manager	Edith Chappey
CG Supervisor	Dave Hunt
Environment Designer	Milan Baulard
Environment Designer	Helen Castelow
Prop Designer	Andreea Tocilescu
Toolkit Designer	Callum Strachan
Lead Rigging	Niko Rossi
Rigging	Nayla Nassar
3D Animator	Ricardo David
3D Animator	Clément Fassler
3D Generalist	James Drummond
3D Generalist	Fabien Glasse
Toolkit 3D Generalist	Eder de Souza
Matte Painting	Umeshu Lovers
Matte Painting	Guitty Mojabi
Lead Lighter	Carl Kenyon
Lighter	Matilde Vinther
Lead Compositor	Sacha Danjou
Compositor	Sander Saks
Compositor	Heather Costa
Assistant Editor	Andrea Zantiras
PR & Marketing	Valentina Tarelli
PR & Marketing	Nancy Edmondson
PR & Marketing	Isobel Wise
PR & Marketing	Steph Anjo
Post Production	Nineteentwenty
Sound Engineer	Josh Campbell
Music	Native Music
Designer	Ben Gilbey
Designer	Vanisha Mistry