Kekkilä - "Kekkilä – Green Haven"

Folk Finland

Folk Finland Helsinki, Finland

12799

Title	Kekkilä – Green Haven
Agency	Folk Finland
Campaign	Green Haven
Advertiser	Kekkilä Ltd.
Brand	Kekkilä
Posted	April 2017
Business Sector	Tools, Do-It-Yourself Products
Tagline	All is well in the garden
Story	Green Haven is a story of a group of boys on a journey through a rugged city to a green haven.
Philosophy	People living in cities lead hectic, work-oriented lives. Several studies show that gardening is a relaxing, even a meditative hobby that increases happiness. We took the spiritual and beneficial aspects of gardening to the centre of our communication because wellbeing and happiness were the things the main target group yearned for the most.
Problem	Kekkilä needed to reach a new target group: people living in the cities. The company also wanted to strengthen its expert status among the home gardeners. Finland has 5,5M inhabitants, of which approx. 2M live in the cities. Only 3 generations ago many of us Finns had a deep connection with the land and we grew different kinds of vegetables etc. for our own use. Now people have lost the connection and the value of gardening. The company also wanted to strengthen its expert status among the home gardeners.
Media Type	Television
Length	62 seconds
Creative Director	Paula Orre
Copywriter	Lilli Loiri-Seppä
Account Director	Marja Vattulainen
Strategist	Jaana Haapala-Laiho
Agency Producer	Päivi Juusola
Chief Executive Officer (CEO)	Tommi Laiho
Director	Jappe Päivinen
Production Company Producer	Ari Laitinen
Production Company	Otto Production