| Title | Book |
| Agency | Kastner & Partners |
| Campaign | Beautiful minds |
| Advertiser | Alzheimer's Foundation of America |
| Brand | Alzheimer's Foundation of America |
| Date of First Broadcast/Publication | 2019 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | There’s little knowledge about the benefit of coloring for those who suffer from dementia. Although color therapy has been prescribed since the early 1900, coloring is perceived as kid’s activity. Knowing that our illustrators throw away hundreds of sketches on a daily basis, we put our creative waste to a good use. We went into our trash, selected 40 unused and uncolored drawings and made them into a coloring book for Alzheimer’s. |
| Media Type | Integrated Media/360 Activation |
| Chief Creative Officer | Brandon Rochon |
| Creative Director | Simone Nobili |
| Art Director | Patrick Hodges |
| Art Director | Nick Jones |
| Copywriter | Simone Nobili |
More Work
SEE ALLUpper view
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Unicorn
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Studio
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Sofa
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Slogan
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Multiple pictures
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Old woman
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Heart
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners
Black and white
- BRAND:
- Alzheimer's Foundation of America
- AGENCY:
- Kastner & Partners