| Title | The local newspaper |
| Agency | Forsman & Bodenfors Göteborg |
| Campaign | The local newspaper |
| Advertiser | Göteborgs-Posten |
| Brand | Göteborgs-Posten |
| Posted | December 1999 |
| Product | Morning Newspaper |
| Business Sector | Newspapers, Magazines, Books |
| Story | The Göteborgs-Posten uses a picture of a bus-stop with a poster ad. In order to emphasize the local character of their news coverage, the poster shows a paper boy talking about a crooked sign post. The crooked sign post can be seen right next to the bus stop. Several hundred ads were created featuring real places in the city. |
| Media Type | Billboard |
| Market | Sweden |
| Copywriter | Bjorn Engstrom |
| Art Director | Staffan Forsman |
| Photographer | Vasa Vux |
More Work
SEE ALLWest Pride 2013
- BRAND:
- Västtrafik
- AGENCY:
- Forsman & Bodenfors Göteborg
Tram Sightseeing
- BRAND:
- Västtrafik
- AGENCY:
- Forsman & Bodenfors Göteborg
When I Grow Up
- BRAND:
- Faktum
- AGENCY:
- Forsman & Bodenfors Göteborg
Dental Technician
- BRAND:
- The Swedish Sea Rescue
- AGENCY:
- Forsman & Bodenfors Göteborg
Plumber
- BRAND:
- The Swedish Sea Rescue
- AGENCY:
- Forsman & Bodenfors Göteborg
Apache
- BRAND:
- Göteborgs-Posten
- AGENCY:
- Forsman & Bodenfors Göteborg
Check-Out
- BRAND:
- Arla
- AGENCY:
- Forsman & Bodenfors Göteborg