Pringles - "Nights In (20s)"

Grey London

Grey London London, United Kingdom

1465

Brand: Pringles
Country: United Kingdom

Advertiser: Kellogg's

Title	Nights In (20s)
Agency	Grey London
Campaign	Can Hands
Advertiser	Kellogg's
Brand	Pringles
Date of First Broadcast/Publication	2023 / 7
Business Sector	Potato Chips, Crisps & Crackers
Philosophy	Pringles is launching a pan-European campaign that brings the theme of its hugely successful Super Bowl ads, featuring people getting their hands stuck in cans of the snack, to new markets for the first time. In collaboration with Grey London, Pringles has created new work that will run in Northern and Southern Europe, working with iconic director Ulf Johansson of Smith & Jones, who brings his zany touch to the creative. One 40 second spot is made for the “Apéro” markets of France, Spain, Portugal and Italy, positioning Pringles as a delicious snack to serve when with family or friends. In this spot, which is airing from mid-June, a woman gets her hand stuck in a can of Pringles as she’s preparing an early evening spread of charcuterie and snacks. After a brief moment of shock, she uses her initiative to become an even more wonderful host and turns her new appendage into a cocktail stirrer, ice crusher, guitar pick and more. Another 60 second ad, created for Northern European markets, features a young guy who ducks into a quiet room when he gets his hand stuck in a Pringles can at a party. Although embarrassed, he soon relaxes when he realises the rest of the people in the room have done exactly the same thing. The spot, breaking in early July, will run in markets including Germany, Austria, Switzerland, Israel, Greece, Netherlands, Belgium, Poland, Romania, Croatia, Hungary, Lithuania, Finland, Denmark, Sweden, Norway, Cyprus, Malta, Latvia, Estonia. Another film that will run in the UK and Ireland from July is an adaptation of the original Pringles Super Bowl ad created in collaboration with Grey New York. The campaign will run on TV, digital, social and out-of-home platforms. The executions are designed to show how Pringles can bring fun to any social occasion. They build on the hugely successful 2022 and 2023 Super Bowl ads created in collaboration with Grey New York, which were designed to reflect the irresistible nature of Pringles that releases your playful side.
Media Type	Television
Length	20 seconds
Market	France, Italy, Portugal, Spain
Post Production	Whitehouse Post
Post Production	Framestore
Music Supervision	Wave Studios
Executive Creative Director	David Wigglesworth
Creative Director	Jesse Little
Creative Team	Katie Bird
Creative Team	Caitlin Horrex
Creative Team	Gnome Taylor
Creative Team	Flora German
Creative Team	Shivani Patel
Planning Partner	Matthew Gladstone
Strategy Director	Gilliam Caldwell-Dunn
Managing Partner	Agi Varanyi
Group Business Director	Tamsine Foggin
Account Director	Jack Barber
Account Director	Alice Ashwell
Account Manager	Hugo Soer
Account Executive	Madeleine Hine
Executive Producer	Nazneen Read
Senior Producer	Michelle Kasper
Senior Producer	Sam Dowling
Assistant Producer	Alicia Cordell
Production Company	Smith & Jones
Executive Producer	Phillipa Smith
Director	Ulf Johansson
Director of Photography (DOP)	Barry Ackroyd
Production Designer	Steve Smithwick
Post-production Producer	Ella Sedgewick
Post-production Producer	Alexia Paterson
Post-production Producer	Annika Gustavsson
Post-production Producer	Sam Gunn
Post Production	GPS Nights
Post Production	company 3
Editor	Tony Whetnall
Editor	Jean-Clément Soret
Colorist	Matt Hare
Colorist	Paul O'Brien
VFX Artist	Chris Winters
VFX Artist	Ozgur Yigit
VFX Artist	Matt Ingram
VFX Artist	Julia Jonas
VFX Company	Sauvage
VFX Artist	Frieder Dose
VFX Artist	Marvin Benjamin McMahon
Music Composer	Trevor Simpson
Music Supervision	Macke Bergkvist
Music Supervision	Parv Thind
Music Supervision	Music Supercircus
Sound Engineer	Gritz
Sound Engineer	Sam Cross
Sound Engineer	Beth Tomblin
Audio Post Producer	Richard Donaghue