Joe Fallon
Group Creative Director at Arnold Worldwide NY
Boston, United States
TitleSide Impact Test - Rocket Men
Campaign Side Impact Test - Rocket Men
Advertiser Volkswagen
Brand Volkswagen
PostedDecember 2005
Product Passat
Business Sector Cars
Tagline Drivers Wanted.
Story Two gangly physics majors blast off a toy rocket in a park. Its flight ends when it bounces off a newspaper a man is reading. The reader is mildly bemused by the destroyed rocket at his feet. The page it hit was an ad for Passat--best pick front and side impact, Insurance Institute for Highway Safety.
Media Type Television
Length
Market United States
Executive Creative Director
Executive Creative Director
Advertising Manager
Account Executive
Art Director
Copywriter
Producer
Production Company Bob Industries
Director
Editing Company
Editor
Recording Studio
Audio Engineer
Music Company / Composer
Director of Photography (DOP)

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