Alienware - "Slayer"

Dell Blue , United States

113

Brand: Alienware
Country: United States

Advertiser: Dell

Title	Slayer
Agency	Dell Blue
Campaign	Be More Alien
Advertiser	Dell
Brand	Alienware
Date of First Broadcast/Publication	2024 / 3
Business Sector	Computers, PDAs & Calculators
Philosophy	Private Island’s Chris Boyle dives headfirst into the gaming experience with a set of genre-bending films for Alienware. The “Be More Alien” campaign sees casual gamers transported from their homes into classic gaming genre settings. From battle-hardened Space Marines to fantasy creatures and stealthy cyberpunk looting, enchanted forests, psychedelic alien planets and gritty dystopias are brought to life under the direction of Chris Boyle and the PI studio, with comedy, great performance and craft. The project was 10 months in the making with Private Island collaborating with Agency Dell Blue early in the process to shape the creative with multiple scripts developed and finessed. The Private Island studio created Gen AI style frames, animatics and previs before the selected final three scripts went into production. Originally scripted as 15”s for airing, Dell Blue saw the huge potential in the work, extending two of the three spots into 30” spots. The 6-day production was shot in Ljubljana with massive hand-crafted set builds, to allow as much of the action as possible to be captured in-camera before the Private Island studio dived into the post to fully realise Chris Boyle’s vision for each of the worlds.
Media Type	Digital
Length	15 seconds
Market	Slovenia
Executive Creative Director	Seth Perisho
Creative Director	Cristina Reyna-Neal
Account Manager	Bailey Meyers
Senior Art Director	Jacqueline Byrne
Senior Copywriter	Zach Stevens
Executive Producer	Megan Murray
Dir. Glob. Gaming Campaigns	Chris Saylor
GCL Gaming Campaigns	Emily Leuba-Jones
Production Company	Skunk
Owner	Matt Factor
Executive Producer	Shelly Townsend
Production Company	Private Island
Director	Chris Boyle
Executive Producer	Helen Power
Producer	Áine O’Donnell
Director of Photography (DOP)	Benedict Spence
1st AD	Paul McCann
Animatics & Previs	Private Island
Editor	Kuba Sobieski
Storyboard Artist	Alex Moore
Production Service Company	Division Productions
VFX Company	Private Island
VFX Company	WE ARE COVERT
Colorist	Alex Gregory
Colorization	No8