Barbie - "BARBIE: Imagine The Possibilities"

BBDO San Francisco

BBDO San Francisco San Francisco, United States

13990

Title	BARBIE: Imagine The Possibilities
Agency	BBDO San Francisco
Campaign	Imagine The Possibilities
Advertiser	Mattel, Inc.
Brand	Barbie
Posted	March 2017
Business Sector	Toys & Games
Story	A little girl leads a college lecture. Another receives patients in a veterinary clinic. Yet another leads a men’s soccer team through warm-up drills. As we jump from each scene, we see these girls in various professions. The clip ends with the “college professor” playing school with her Barbie dolls at home. “When a girl plays with Barbie, she imagines everything she can become,” reads the tagline.
Philosophy	Idea:Hidden cameras capture real reactions to girls imagining everything they might one day become.
Problem	Challenge:Champion a world in which girls pursue their limitless potential.
Media Type	Web Film
Length	105 seconds
Chief Creative Officer	David Lubars
Executive Creative Director	Steve Rutter
Director	Karen Cunningham
Editor	Andrea Macarthur
Director of Photography (DOP)	Jeff Cutter
Executive Creative Director	Matt Miller
Executive Producer	Tom Weissferdt
Production Company Producer	Lisa Christman
Special Effects / VFX	NO6
Copywriter	Adam Balogh
Art Director	Jason Moussalli
Executive Producer	Patti Bott
Line Producer	Suzie Greene Tedesco
Account Director	Kim Fredkin
Account Supervisor	Nicholas Roth
Executive Producer	Crissy de Simone
Post Production	Yole Barrera
Production Company	Slim Pictures Inc.