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Grant Smith
Grant Smith
ECD/Writer at McCann
New York, United States
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TitleNew York Lottery - You'd Make A Way Better Rich Person
Brand New York Lottery
Date of First Broadcast/Publication 2017 / 1
Story The New York Lottery needed new work for its oldest game Lotto. We created a campaign that tapped into the contemporary cultural conversation about rich people. And we offered an invitation to the competitive nature of all new Yorkers.
Media Type Television & Cinema
Creative Director, Copywriter

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