| Title | Trolley - The Epic Mission |
| Agency | BBH |
| Campaign | Trolley - The Epic Mission |
| Advertiser | Tesco Mobile |
| Brand | Tesco Mobile |
| Date of First Broadcast/Publication | 2022 / 4 |
| Business Sector | Personal Wireless Communication |
| Story | The TV ad sees the first outing of the helpful Tesco Mobile trolley on an epic mission to save a customer from an imminent price hike. The trolley can’t help but assist people along the way - from scaring away a fox rifling in a bin, to helping a boy who’s struggling to get up a hill on his bike - before finally reaching a distressed customer, to save them from their mid-contract price increase. |
| Philosophy | Tesco Mobile has launched a nationwide integrated campaign across TV, radio, print, OOH and digital video, as the network continues to bring the best of Tesco to mobile. Launching 1 April, the campaign is the latest in Tesco Mobile’s creative platform Supermarket Mobile, continuing its commitment to helping customers in a category that doesn’t. Leaning in to the helpfulness of Tesco, Tesco Mobile’s latest campaign shows the different ways the network is on the customer’s side with three OOH food-inspired creatives. With prices that stay fixed for the duration of a contract, 99% UK 4G coverage and the ability to earn Clubcard points on every bill – Tesco Mobile is the super helpful network. The film was directed by 32 through production company Pulse Films. BBH also collaborated with Electric Theatre Collective on post-production and with CGI creators Illusion to develop the print creative. |
| Media Type | Television |
| Length | |
| Production Company | Pulse Films |
| Post Production | Electric Theatre Collective |
| Editing Company | The Assembly Rooms |
| Sound | Factory Studios |
| Creative Team | Tom Chancellor |
| Creative Team | Gavin Torrance |
| Creative Director | Uche Ezugwu |
| Executive Creative Director | Helen Rhodes |
| Strategist | Harry Guild |
| Strategy Director | Ed Kurdland |
| Business Leader | Holly Ripper |
| Account Executive | Alexandra Keenan |
| Account Manager | Ella McNicholas |
| Account Manager | Keren Jones |
| Senior Account Director | Tessa Cranfield |
| Senior Account Director | Bella Bertolotti |
| Director | 32 |
| Agency Producer | Tracy Macassey |
| Assistant Agency Producer | Tina Mwazange |
| Executive Producer | Lucy Kelly |
| Producer | George Saunders |
| Director of Photography (DOP) | Ray Coates |
| Editor | Eve Ashwell |
| Music Supervision | Hywel Evans |
| Print Producer | Ruth Armitt |
| CGI | Illusion |
| Artwork & Retouching | Wellcom |
| Media Agency | MediaCom |
| Media Partner | James Parnum |
| Media Business Director | Jessica Mitchwell |
| Media Senior Associate Director | Nicola Evans |
| Media Account Manager | Libby Watling |
| Media Strategy Director | Greg Newman |
| Media Senior Associate Director AV | Nick Docker |
| Media Digital Account Director | Frankie Cook |
| Media Digital Account Planner | Ashley Best |
| Media Audio Account Director | Estelle Miguet |
| Media Audio Account Director | Luke Turner |
| OOH Account Manager | Alice Tullet |
| OOH Production Company | Kinetic |
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