Franck Rey
Creative Director at Ĩ
Clichy, France
TitleThe Star (French version)
Title (original language)La Star
Agency
Campaign The Star (French version)
Advertiser Volkswagen
Brand SEAT
PostedApril 2001
Product Air-conditioned range Fresh
Product (original language) Gamme climatisée Fresh
Business Sector Cars
Story Underground atmosphere, end of concert, the star comes out, chased by furious fans. He takes refuge into his Seat Ibiza Fresh air-conditioned, his fans kiss the car and stay sticked because of the cold from the air-conditioner.
Story (original language) Ambiance underground, fin de concert, la star sort, poursuivie par des fans en furie. Elle se réfugie dans sa Seat Ibiza Fresh climatisée, les fans embrassent la voiture et restent collés du fait du froid dégagé par la clim.
Philosophy Creating impertinence, surprise, and astonishment.
Philosophy (original language) Créer de l'impertinence, de la surprise et de l'étonement
Problem Announcing the new air-conditioned range Fresh
Problem (original language) Annoncer la nouvelle série climatisée Fresh
Media Type Television
Length
Market France
Production Company
Creative Director
Copywriter
Art Director
Director
Director
Music

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