| Title | What Would Happen |
| Agency | BBDO New York |
| Campaign | Imagination at Work |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | 2014 / 7 |
| Business Sector | Industry |
| Tagline | Imagination is Taking Energy to New Places |
| Media Type | Web Film |
| Length | |
| Market | United States |
| Executive Creative Director/ Copywriter | Michael Aimette |
| Creative Director/ Art Director | Eric Goldstein |
| SVP/ Senior Director | Peter McCallum |
| Account Director | Lindsey Conklin |
| SVP/ Group Executive Producer | Anthony Nelson |
| Production Company | Morton Jankel Zander (MJZ) |
| Director | Dante Ariola |
| Senior Executive Producer | Scott Howard |
| Producer | Natalie Hill |
| Editorial Company | Whitehouse Post |
| Editor | James Dierx |
| Executive Producer | Lauren Hertzberg |
| Executive Producer | Joni Williamson |
| Producer | Melanie Klein |
| Producer | Joanna Manning |
More Work
SEE ALLDreamcaster (Documentary)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
It's Only Worth It
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (all libraries)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (aura)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (board)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (experts)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (strategy)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (theory)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York
Dreamcaster (film)
- BRAND:
- Michelob Ultra
- AGENCY:
- FCB New York