Veolia Eau - "Potable"

Havas Paris

Havas Paris Puteaux, France

Awards

4064

Brand: Veolia Eau
Country: France

Advertiser: Veolia Environnement

Title	Potable
Brief	Restoring drinking water to its former glory; reminding people of the commitment and passion each Veolia employee puts into its production, distribution and treatment... these are the goals of Veolia's first public communications campaign. This campaign marks the beginning of a transparent and virtuous dialogue between the brand and the 26 million French people it serves every day.In France today, we’ve come to expect access to clean drinking water 24 hours a day, 365 days a year because we’ve had this service for decades. Through our " Potable !" - or “Drinkable!” - campaign, we wanted to highlight the commitment and expertise of the Veolia women and men who make this vital service available every day.In French, “potable” means "potable drinking water," but in French everyday language it also means "acceptable," "adequate," "not too bad," or "so so."
Agency	Havas Paris
Campaign	Potable
Advertiser	Veolia Environnement
Brand	Veolia Eau
Posted	November 2018
Business Sector	Energy & Water Authorities, Utilities
Story	Drinking water is part of our daily lives. All you have to do is turn a faucet and it flows where you want, when you want, and in unlimited quantities. Yet behind this trivial act, thousands of women and men at Veolia are joining forces to make this technological and human feat possible.
Media Type	Television
General Director	Frédéric Van Heems
Communications Director	Laurent Obadia
Communications Director,France	Romain Prudent
Communication director	Stephanie Avenard
Communication responsible	Laure Antoni
Vice President (VP)	Yffic Nouvellon
Partner	Charlotte Dollot
Consultant	Justine Condamine
Junior consultant	Marie Averseng
Creative Director	Christophe Coffre
Copywriter	Constantin de La Borde
Art Director	Benoît Pinon
TV Production	Muriel Allegrini
Producer	Corinne Dutoit-Costa
Director	David Bertram
Production (Agency)	Standard Film
Sound	Hercules HRCLS