| Title | Polaroïd |
| Agency | Havas Skybridge |
| Campaign | The Vodafone Ball |
| Advertiser | Vodafone |
| Brand | Vodafone |
| Posted | November 2005 |
| Product | Corporate Communication |
| Business Sector | Telecommunications Services |
| Philosophy | To prove big doesnt mean impersonal by creating a spectacular event a Beach Party for 12,000 in Londons Earls Court, breaking down traditional corporate barriers, emphasising the personal human touch whilst proving everything is possible when you are the biggest. |
| Problem | The Challenge: To counter any negative associations following a serious of international acquisitions that big must be bad. To highlight the added value that the new operating entities brought to the larger whole. To celebrate the success in becoming the worlds largest wireless communications company. |
| Result | Retaining the personal touch when youre a global player. A Guinness World Record for the largest silver service dinner party in the world and the worlds largest seating plan. Extensive coverage in the national media including The Financial Times and The Daily Mail. A consistent high ranking in employee satisfaction surveys as to one of the principle reasons why people like to work at Vodafone. |
| Media Type | |
| Market | United Kingdom |
| Actor / Celebrity | Ronan Keating |