Title | Emblematic |
Agency | Robert Brandt & Associates, Inc. |
Campaign | Silhouettes - Greg Norman Estates |
Advertiser | Beringer Blass Wine Estates |
Brand | Greg Norman Estates |
Posted | April 2003 |
Product | Wine |
Business Sector | Wines, Champagnes |
Story | Silhouette of Greg Norman in back of a wine bottle and glass. |
Philosophy | Tasteful art and photography direction while avoiding any expected cliches about golf. |
Problem | Convince wine drinkers that a famous golfer can be synonymous with fine wine. |
Media Type | Magazine |
Market | United States |
Creative Director | Tim Terchek |
Copywriter | Tim Terchek |
Art Director | John Castaneda |
Account Director | Andrew Taylor |
Advertising Manager | Brian Hilliard |
Actor / Celebrity | Greg Norman |
Photographer | Troy Evans |