Title | Humans / People |
Title (original language) | Les humains |
Agency | DDB Paris |
Campaign | Just Imagine. World Athletics Championships Paris 2003 |
Advertiser | GIP Paris 2003 Saint-Denis |
Brand | Paris 2003 |
Date of First Broadcast/Publication | 2003 / 1 |
Product | World Athletics Championships Paris 2003 |
Product (original language) | Championnat du Monde d'Athlétisme Paris 2003 |
Business Sector | Sports Teams, Sports Events |
Tagline | Just Imagine |
Tagline (original language) | Rendez-vous compte |
Story | In each ad, we can see an accumulation of different objects in order to imagine the world pole-vault record and the world long jump record. |
Story (original language) | Dans chaque publicité, on peut observer une accumulation de différents objets pour nous faire réaliser ce que représente le record mondial de saut à la perche et de saut en longueur. |
Philosophy | Make understand to the people how it's amazing to see one athlet when he is doing a fantastic performance. |
Philosophy (original language) | Faire comprendre aux gens combien il est impressionnant de voir un athlète alors qu'il réalise une superbe performance. |
Problem | How to persuade people to come in the stadium to see the World Athletics Championships in real and not like usual, at the TV. |
Problem (original language) | Persuader les gens de venir voir les Championnats du Monde d'Athlétisme en direct, au stade, plutôt que de les regarder habituellement à la télévision. |
Media Type | Magazine |
Market | France |
Creative Director | Bertrand Suchet |
Copywriter | Olivier Apers |
Art Director | Hugues Pinguet |
Director of Photography (DOP) | Philippe Plantrose |
Photographer | Philippe Plantrose |
Creative Director | Bertrand Suchet |
Copywriter | Olivier Apers |
Art Director | Hugues Pinguet |
Director of Photography (DOP) | Philippe Plantrose |
Photographer | Philippe Plantrose |
Account Supervisor | Emmanuelle Sawko |
Advertising Manager | Nathalie Zimmermann |