| Title | Cultivate the pleasure of eating light. |
| Agency | DDB Group Italy |
| Campaign | Cultivate the pleasure of eating light. |
| Advertiser | AIA - Azienda Agricola Alimentare |
| Brand | AIA products |
| Date of First Broadcast/Publication | 1999 / 1 |
| Business Sector | Food |
| Media Type | Magazine |
| Creative Director | Gianfranco Marabelli |
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