EY - "The Face of Future"

Ogilvy UK

Ogilvy UK London, United Kingdom

8534

Brand: EY
Country: United Kingdom

Advertiser: EY

Title	The Face of Future
Agency	Ogilvy UK
Campaign	The Face of the Future
Advertiser	EY
Brand	EY
Date of First Broadcast/Publication	2023 / 10
Business Sector	Business Services
Philosophy	The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future?
Media Type	Television
Length	66 seconds
Producer	Rory Mathieson
Producer	Gramercy Park Studios
Post Production	HOGARTH WORLDWIDE
Post Production	Rebecca Prince
Account Director	Jack Perri
Account Manager	Lisa Brown
Editor	Merethe Rosvold
Editing Company	Gramercy Park Studios
Colorist	Matt Hare
Colorist	Ben Rogers
Colorization	Gramercy Park Studios
Sound Designer	Sam Cross
Sound Designer	Zak Kurtha
Sound Design Company	Gramercy Park Studios
Executive Audio Producer	Richard Donaghue
Sound Production	HOGARTH WORLDWIDE
Executive Creative Director	Graham Fink
Executive Creative Director	Mark Goodwin
Client Team Director	Chris Spenceley
Executive Creative Producer	Aidan Gibbons
Executive Producer	Dougal Meese
Live action Producer	Jon Stopp
Production Company	Not Just Any
Producer	Gerri McCarthy
Photographer	Adam Slama
After Effects Artist	David Arthur
After Effects Artist	Andrew Whittle