| Title | Hard knock life |
| Brief | In the words of the famous song from the musical Annie, “It’s A Hard Knock Life” for kids as they get involved in tackles, tussles, tumbles and other forms of bruising play. But it’s all good character-building stuff. Just as well they have strong bones thank to all the milk they drink. Active bodies need the right fuel, and milk from Tine is a natural source of protein. |
| Agency | Try Reklamebyrå |
| Campaign | Hard knock life |
| Advertiser | TINE Norske Meierier |
| Brand | Tinemelk |
| Posted | November 2017 |
| Business Sector | Milk & Milk Based |
| Story | Active kids need good nutrition and to remind parents about how active and tough most kids really are, this ad celebrates the tumbles, falls and tears that come naturally when active kids play. |
| Media Type | Television |
| Copywriter | Jørgen Bøhle Bakke |
| Art Director | Ester Hjellum |
| Production Company | Bacon |
| Director | Martin Werner |
| Production Company Producer | Ola Narum Berg |
| Agency Producer | Helge Gjertveit |
| Agency Producer | Eline Rønneberg Vik |
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