PTSB - "Altogether More Human"

Publicis Dublin

Publicis Dublin Dublin, Ireland

838

Brand: PTSB
Country: Ireland

Advertiser: PTSB

Title	Altogether More Human
Agency	Publicis Dublin
Campaign	Altogether More Human
Advertiser	PTSB
Brand	PTSB
Date of First Broadcast/Publication	2023 / 10
Business Sector	Online Financial Service
Story	Permanent TSB have rebranded to become PTSB, with a major new brand campaign from Publicis Dublin, together with the launch of a brand new creative identity, led by Image Now. The campaign kicks off with a brand film which brings to life the many different ways in which PTSB are bringing together the best of technology and people to deliver a new kind of banking experience for their customers; one that’s altogether more human. This marks the first major overhaul of brand positioning and identity for PTSB in over 20 years. The new identity was developed by Dublin-based design studio, Image Now, and encompasses a full brand system across all the bank’s customer communications, from the retail branch experience to digital application.
Media Type	Television
Length	60 seconds
Market	Ireland
Soundtrack	Grizzly Bear 'Two Weeks'
More Information	ptsb.ie
Post Production	Coffee & TV
Advertising Manager	Stephen Jackson
Advertising Manager	Suzanne Lloyd
Communications Manager	Sebastian Feehan
Digital Marketing	Eimear Grehan
Business Director	Edel McCabe
Digital Producer	Cian McIntyre
Account Director	Rachel Williamson
Account Manager	Cassie Treacy
Creative Director	Ger Roe
Art Director	Nick Doring
Copywriter	Paul O’Loughlin
Designer	Cormac O'Connor
Planning Director	Denisse Achata
Agency Producer	Rachel Murray
Production Company	Friends Production
Director	ManvsMachine
Director of Photography (DOP)	David Procter
Producer	Richard Fenton
Sound Design Company	Folding Waves