| Title | The Beginning Of The End |
| Agency | Hill Holliday |
| Campaign | Rush To Zero |
| Advertiser | (RED) |
| Brand | RED |
| Date of First Broadcast/Publication | 2012 / 6 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The first ever (RED)RUSH launches June 1st-10th 2012. What are they rushing towards? ZERO. Today and every day 1,000 babies are born with HIV.By 2015, that number can be close to zero. (RED)RUSH TO ZERO is new great campaign to raise awareness and funds to help make this possibility a reality. (more after the video) |
| Media Type | Television & Cinema |
| Director of Photography (DOP) | Tim Maurice-Jones |
| Artist | Sigur Ros |
| Director | Arni & Kinski |
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