| Title | Upside Down |
| Agency | VML Italia |
| Campaign | Upside Down |
| Advertiser | Elica |
| Brand | Elica Collection |
| Date of First Broadcast/Publication | 2018 / 4 |
| Business Sector | Small Appliances & Home Accessories |
| Tagline | Upside Down |
| Story | A family find themselves in a topsy turvy house where everything not bolted down is floating to the rafters. |
| Media Type | Television |
| Length | |
| Creative Agency | VML Italia |
| Creative Director | Christian Comand |
| Copywriter | Mary Apone |
| Creative Chief Officer | Vicky Gitto |
| Account Manager | Alessia Airaghi |
| TV Producer / Art Buyer | Alessio Sorrisi |
| Production Company | Movie Magic International SRL |
| Executive Producer | Andrea Ciarla |
| Director | Igor Borghi |
| Director of Photography (DOP) | Alessandro Bolzoni |
| Producer | Walter Ricciardi |
| Editor | Lorenzo Colugnati |
| Post production company | Animo SRL |
| Photographer | Winkler |
| Photographer | Noah |
| Music Composer | Enzo Casucci |
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