Global Client Service Lead, Managing Director at Y&R Paris
at
Y&R Paris, Boulogne-Billancourt
Paris, France
| Title | Rebuild their image |
| Agency | Leo Burnett Paris |
| Campaign | Puzzle |
| Advertiser | Fondation Mimi |
| Brand | Mimi Foundation |
| Posted | June 2011 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Let's help cancer sufferers rebuild their image |
| Problem | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
| Result | In order to heighten public awareness, the Foundation has created a number of interactive psters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
| Media Type | Television |
| Art Buyer | Claire Sougy |
| Account Manager | Cécile Balut |
| Account Manager | Jean-Marc Kuentzmann |
| Copywriter | Hadi Hassan-Helou |
| Art Director | gonfond jerome |
| Executive Creative Director | Guillaume-Ulrich Chifflot |
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