| Title | Instruments of Resilience |
| Agency | DDB Latina |
| Campaign | Instruments of Resilience |
| Advertiser | Compañía Cervecera Puerto Rico |
| Brand | Medalla Light |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Alcoholic |
| Tagline | Instruments of Resilience |
| Story | Puerto Rico’s national beer, set out to lift the spirits of an entire country by turning fallen trees into Instruments of Resilience. Crafted out of rescued wood, the cuatros, panderos, bomba drums & percussion sticks, the Island’s most iconic musical instruments |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Enrique Renta |
| Creative Director | Leslie Robles |
| Copywriter | Patricia Perez |
| Art Director | Diana Hernandez |
| Producer | Ive Negrón |
| Producer | Blanca Abreu |
| Sound Engineer | Carlos Rivera |
| Editor | Joe Cintrón |
| Account Director | Tangie Sobrino |
| Account Executive | Yarimar Deliz |
| Chief Executive Officer (CEO) | Edgardo Rivera |
| Chief Marketing Officer (CMO) | Jorge Bracero |
| Chief Marketing Officer (CMO) | Cervecera de Puerto Rico |
More Work
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- AGENCY:
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- AGENCY:
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