Title | Pineapple |
Agency | TBWA\España |
Campaign | Little Carnivores |
Advertiser | McDonald's |
Brand | McDonald's |
Date of First Broadcast/Publication | 2018 / 10 |
Business Sector | Restaurants & Fast Food |
Philosophy | McDonald's has a commitment with the families to improve the Happy Meal by including seasonal fruits and vegetables. But we know that children do not like them at all. They are “little carnivores" who prefer meat. Therefore, we have created a print campaign showing children eating fruits and vegetables with fun carnivorous animals painted on their faces. So they will learn to enjoy them in a funny way, and they will discover that even the most carnivorous ones need to eat in a balanced. We teach your little carnivorous to enjoy vegetable. |
Media Type | |
Chief Creative Officer | Juan Sánchez |
Chief Creative Officer | Guillermo Ginés |
VP | Juan Sánchez |
Creative Director | José Antonio Bosch |
Creative Director | Vicente Rodríguez |
Art Director | José Antonio Bosch |
Copywriter | Vicente Rodríguez |
Photographer | Jorge Puente |
Retoucher | Jorge Puente |
Strategy VP | Jesús Fuertes |
Strategy Director | Patricia Cavada |
Client Services Director | Paula Novo |
Account Director | Esther Carmona |
Account Supervisor | Elisa Garcia |
Production Director | Nuria Mazario |