Crown & Andrews - "Where'S My Aerobie?"

VML (formerly VMLY&R)

VML (formerly VMLY&R) Sydney, Australia

2399

Title	Where'S My Aerobie?
Agency	VML (formerly VMLY&R)
Campaign	Where'S My Aerobie?
Advertiser	Crown & Andrews
Brand	Crown & Andrews
Posted	June 2005
Product	Aerobie - The Amazing Flying Ring
Business Sector	Toys & Games
Philosophy	Members of Autralian Sur Clubs receive letters from Aerobie owners in far away countries. These distraught owners have lost their toy and they need help finding it.
Problem	Aerobie is a toy that happens to hold the world record for "furthest thrown object." With a low budget, we had to create a fun campaign to make Australian beachgoers more familiar with the powers of the Aerobie.
Result	The campaign launches in May, 2005. So our clients provided us with this quote..."As a brand with a relatively low profile, we are excited to be launching this direct campaign. We believe it will intrigue and baffle Australians who have never heard of Aerobie - to the point where they simply will not be able to resist calling us."
Media Type	Direct Marketing
Market	Australia
Art Director	Matt Ryan
Copywriter	Stephen Coll
Creative Director	Mark Dove
Creative Director	Brad Waggoner