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Axel Orliac
Axel Orliac
Senior Creative at BETC Paris, Pantin
Boulogne-Billancourt, France
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TitleLes Postiers
Agency
Campaign La Poste 2030, engagée pour vous
Advertiser La Poste
Brand La Poste
Date of First Broadcast/Publication 2021 / 10
Business Sector Postal, Courier & Shipping Services
Story La série des portraits de postiers est shootée par Valérie Archeno qui avait déjà collaboré avec La Poste en 2018. Trois ans plus tard, elle revient immortaliser 17 postiers, principaux acteurs de la proximité et révéler le visage profondément humain de cette grande entreprise
Philosophy Affirmant haut et fort et sur tout le territoire, La proximité, c’est un métier, la campagne révèle le rôle du groupe La Poste et le dénominateur commun de toutes ses activités : la proximité pour tous, partout, et tous les jours. Elle raconte également un savoir-faire unique et éprouvé qui fait du groupe La Poste le leader de la proximité.
Problem Le groupe La Poste a lancé son nouveau plan stratégique « La Poste 2030, engagée pour vous » et reprend la parole auprès du grand public pour révéler la colonne vertébrale de toutes ses activités, ce qui rassemble chaque jour les 250 000 postiers et fait son métier : la proximité.
Media Type Print
Advertising Agency
Advertising Manager
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Account Management
Account Management
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Chief Creative Officer
Executive Creative Director
Art Director
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Strategic Planner
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Photographer
Art Buyer

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