NHS Blood and Transplant - "Waiting to Live"

VML

VML London, United Kingdom

348

Title	Waiting to Live
Agency	VML
Campaign	Waiting to Live
Advertiser	NHS Blood and Transplant
Brand	NHS Blood and Transplant
Date of First Broadcast/Publication	2023
Business Sector	Hospitals, Healthcare facilities & Medical Services
Media Type	Case Study
Length	133 seconds
Chief Creative Officer	Bas Korsten
Chief Creative Officer	Jaime Mandelbaum
Chief Creative Officer	Steve Aldridge
Advertising Manager	Suzi Browne
Advertising Manager	Cherry Browne
Advertising Manager	Fatim Kesvani
Executive Creative Director	Tom Drew
Head of Art & Design	Guy Sexty
Creative Director	Chermine Assadian
Creative Team	Charli Plant
Creative Team	Laura Saraiva
Agency Producer	Claire Proudfoot
Agency Producer	Kat Perry
Post-production Producer	Sara Blackett
Designer	Jacqui Stecher
Photographer	Julian Ward
Retoucher	Nick Firth
Head of New Business & Marketing	Helen Lee
Business Director	Harriet Buchanan
Senior Account Manager	Kat Sarantopoulou
Project Manager	Yasmine Tawil
Senior Creative Producer	Tom Lawrence
Programme Director	Danny Baylis
Senior Strategist	Bishan Morgan
Senior Social Media Strategist	James Treen
Digital Project Director	Hazel Coleman
Senior Project Manager	Ryan Bound
Production Assistant	Isabel Chapman
Head of Content	Bella Danon
Lead Editor	Daryl Yeoman
Editor	Melanie Valera
Senior Broadcast Affairs Manager	Stephen McIntyre
Senior UI Designer	Cal Carmichael
UX Director	Nicola Jenkins
Catalyst	Melissa Nuhich
Associate Director, Marketing	Jenny Patterson
Chief Strategy Officer	Ben Worden
Chief Finance Offier	Julian Gautier