| Title | Tokyo Tree |
| Agency | Accenture Song (formerly Kolle Rebbe) |
| Campaign | Tokyo Tree |
| Advertiser | Deutscher Olympischer SportBund |
| Brand | DOSB |
| Posted | May 2022 |
| Business Sector | Sports Teams, Sports Events |
| Story | Without spectators and locked in their bubble, the Olympians had to spend their off-time in the Olympic Village. Far away from family, friends and fans.Under the motto |
| Philosophy | Inspired by the Japanese cherry tree, Sakura, one of the most important symbols in Japan, the Tokyo Tree was created. It is a digital tree that delivers fans’ messages from all over the world in real time to the athletes via mini printers. Via a DOSB microsite and an Instagram profile for the Tokyo Tree, fans were able to send their cheers and congratulations to the athletes in the Olympic Village. During the Games, the campaign’s reach was built organically through the DOSB’s social media channels and those of the athletes. They activated the fans to send greetings, congratulations, and cheers to the tree. |
| Problem | Due to the pandemic, the athletes of the Olympic and Paralympic Games had to spend their off time in the Olympic Village – far from family, friends, and fans. The German Olympic Sports Confederation (DOSB) was looking for a way to connect the German athletes with their fans back home. |
| Result | The Tokyo Tree immediately became a popular meeting place for the athletes. Their interaction with the fans exceeded all expectations and created an exciting and creative interplay of digital and analog media. |
| Media Type | Case Study |
| Length | |
| More Information | https://www.forthejury.de/en-dosb-tokyotree/ |
| Advertising Manager | Marei Lops |
| Advertising Manager | Jens Behler |
| Executive Creative Director | Stefan Wübbe |
| Group Creative Lead | Rolf Leger |
| Group Creative Lead | Christoph Bielefeldt |
| Group Creative Lead | Marco Obermann |
| Account Supervisor | Jan Vierig |
| Senior Account Manager | André Tiedemann |
| Copywriter | Katharina Fuchs |
| Creative Concept | Dereck Richards |
| Agency Producer | Jan-Ole Brendel |
| Production Manager | Stephan Gerlach |
| Production Manager | Martin Luhe |
| Director UX & Concept | Christian Rentschler |
| Creative technologist | Tobias Gebert |
| Art Director | Antonia Backert |
| Senior Art Director Digital | Christian Krause |
| Project Manager | Franziska Ziesche |
| Digital Agency | reddo INTERACTIVE |
| Account Manager & Concept | Johann Thiem |
| Developer | Brian Eschrich |
| Technologist | Robert Barth |
| Project Manager | Ivo Radtke |
| Digital studio | reddo LABS |
| Developer | Gianluca Lorenzon |
| Digital studio | Cloud Nine Media GmbH |
| Managing Director | Gregory Jacob |
| Director of Photography (DOP) | Phillip Mall |
| DOP Assistant | Lukas Duensing |
| Lighting | Sören Beseler |
| Editor | Felix Meyer |
| Sound Designer | Klaas Nocken |
| Speaker | Ella Schreiber |
| Music Composer | Ian O'Brien-Docker |
| Music Composer | Billy Ray Schlag |
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- BRAND:
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)