Matt McKay
ECD at Publicis
New York, United States
TitleInstrument of Hope
Agency
Campaign Instrument of Hope
Advertiser ShineMSD
Brand ShineMSD
PostedApril 2019
Story The Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community.
Media Type Television & Cinema
Length
Advertising agency
Chief creative officer
Executive Creative Director
Producer
Producer

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