Pro Wildlife - "Elephant"

Aimaq von Lobenstein

Aimaq von Lobenstein Berlin, Germany

4911

Title	Elephant
Agency	Aimaq von Lobenstein
Campaign	Tiger
Advertiser	Pro Wildlife
Brand	Pro Wildlife
Date of First Broadcast/Publication	2018 / 5
Business Sector	Animal Rights/Safety/Adoption
Tagline	Any job is better than being a tourist attraction. Stop lifetime imprisonment.
Story	Wild animals take the jobs that humans don’t want in a twisted new print campaign by agency AvL/SE for nature conservation organisation, Pro Wildlife. The thought-provoking adverts encourage holidaymakers to be aware of the dangers of unwittingly participating in animal cruelty. The striking print ads illustrated by Cannes Lions-winning artist Ricardo Salamanca and his team at Salamagica depict exotic animals in downtrodden job roles; an elephant delivers pizzas in a dreary polluted city and a tiger sweeps the grimy floors of a seedy peep show entrance. However, the images come with a sad twist, this isn’t the worst these animals have experienced: ‘Any job is better than being a tourist attraction. Stop lifetime imprisonment.’
Media Type	Print
Creative Team	André Aimaq
Creative Team	Jan Lucas
Creative Team	Andras Manthey
Creative Team	Julian Friedrichs
Account Management	Monique Garbe
Account Management	Yvonne Abbenhaus
Art Buyer	Geraldine Schröder
Production Company	Salamagica
Illustrator	Ricardo Salamanca