| Title | Odds of Love |
| Agency | McCann New York |
| Campaign | Odds of Love |
| Advertiser | New York Lottery |
| Brand | New York Lottery |
| Date of First Broadcast/Publication | 2018 / 6 |
| Business Sector | Lottery & Gambling |
| Story | Take 5 has the best odds of any New York Lottery game. To show how winnable that is, we compared them to near impossible odds—the odds of love.We used the classic genre of Broadway musicals to tell the story of a couple who fall in love at first sight, only to realize the odds of a happy ending aren't great.A Broadway choreographer and composer, plus a lushly dressed production created a gleeful and cheeky authenticity. The direction took inspiration from Vincent Minnelli and musicals like Umbrellas of Cherbourg, offering both a tribute and parody of the genre. |
| Media Type | Television |
| Length | |
| Production Company | Furlined |
| Chief Creative Officer | Eric Silver |
| Chief Creative Officer | Sean Bryan |
| Chief Creative Officer | Tom Murphy |
| Executive Creative Director | Mat Bisher |
| Executive Creative Director | Dan Donovan |
| Creative Director | Jason Ashlock |
| Creative Director | Dominick Baccollo |
| Art Director | Johan Leandersson |
| Copywriter | Ryan Paulsen |
| Copywriter | Jack Deligter |
| Art Director | Eric Aragon |
| Chief Production Officer | Nathy Aviram |
| Director | Will Speck |
| Director | Josh Gordon |
| Executive Producer | David Thorne |
| Editing Company | Mackcut |
| Editor | Ian Mackenzie |
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