| Title | TIGER Summer Puffer |
| Agency | Le Pub APAC |
| Campaign | TIGER Summer Puffer |
| Advertiser | Heineken |
| Brand | Tiger Beer |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Beers, Ciders, Lagers |
| Story | Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple! Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun. |
| Media Type | Case Study |
| Length | |
| Creative Agency | BBH Singapore |
| General Manager | Hanh Kanssen |
| Chief Creative Officer | Sascha Kuntze |
| Group Creative Director | Gaston Soto |
| Art Supervisor | Gaston Soto |
| Art Director | Grace Wong |
| Creative technologist | Nico Tangara |
| Managing Director | Sid Tuli |
| Senior Account Executive | Angel Fadila |
| Strategy Director | Ruth Lim |
| Strategist | Meili Yeo |
| Executive Producer | Wendi Chong |
| Producer | Chun Yi Kwek |
| Producer | Jasmine Ho |
| Chief Creative Officer | Masashi Kawamura |
| Designer | Yoshihiro So |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Executive Creative Director | Cyril Louis |
| Copywriter | Luke Somasundram |
| Make-Up Artist | Zoel Tee |
| Producer | Chieko Hakuto |
| Technical Director | Genki Toyama |
| Engineering | Kazuto Omori |
| Fashion design | Izzy Du |
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SEE ALLShare the care and give moms more time
- BRAND:
- Philips Avent
- AGENCY:
- Le Pub
Share the Care
- BRAND:
- Philips Avent
- AGENCY:
- Le Pub