Title | Boxes |
Title (original language) | Les Cartons |
Agency | QGcom.com |
Campaign | Boxes - La Cinémathèque |
Advertiser | La Cinémathèque Française |
Brand | La Cinémathèque Française |
Posted | September 2005 |
Product | Moving |
Product (original language) | Déménagement |
Business Sector | Culture, Leisure & Sport |
Tagline | The Cinematheque moves |
Story | Boxes talking about cinema |
Philosophy | A poster and cinema/tv campaign using this move as an opportunity to touch and enlarge The Cinematheques' audience and attract younger people by treating the move of the Cinematheque as the whole cinema historys' move. |
Problem | The Cinematheque (the french cinema museum), an old name in the french references - maybe a little "dusty", leaves an old adress and moves out to a beautifull renewed building. |
Media Type | Television & Cinema |
Length | |
Market | France |
Production Company | Big Productions |
Production Company Producer | Fabrice Chevrollier |
Production Company Producer | Christophe Arnaud |
Director | Pierre Coré |
Creative Director | Agathe Marsily |
Art Director | Agathe Marsily |
Copywriter | Agathe Marsily |
Creative Director | Jacques Marsily |
Art Director | Jacques Marsily |
Copywriter | Jacques Marsily |