Mercedes-Benz - "Giant Respect."

Preuss und Preuss

Preuss und Preuss Berlin, Germany

12207

Brand: Mercedes-Benz
Country: Germany

Advertiser: Daimler AG

Title	Giant Respect.
Agency	Preuss und Preuss
Campaign	Giant Respect.
Advertiser	Daimler AG
Brand	Mercedes-Benz
Date of First Broadcast/Publication	2021 / 8
Product	Mercedes Citan van
Business Sector	Other Vehicles
Philosophy	In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
Problem	The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign.
Media Type	Television
Length	41 seconds
Managing Director	Nina Preuss
Chief Creative Officer	Michael Preuss
Client Services Director	Jana Huth
Strategist	Jens Wages
Strategist	Robert Meinert
Creative Director	Maximilian Stengl
Art Director	Maximilian Stengl
Creative Director	Oliver Flohrs
Copywriter	Oliver Flohrs
Art Director	Melanie Specht
Copywriter	Sebastian Flemmig
Copywriter	Steffen Rollbühler
Copywriter	Junior Account
Agency Producer	Sunna Pilz
Production	Czar.de (Berlin)
Director	Alexander Timmer
Director of Photography (DOP)	Ekkehart Pollack
Production Company Producer	Jan Fincke
Production Company Producer	Christian Brox
Production Company Producer	Vincent Taeger
Post Production	Acht Frankfurt
Post production campaign	Bacon X
Editor	Alexander Jurkat
Music	PlayDis!
Music	Georg von Den Busche