| Title | Lost Ski |
| Agency | Mark/BBDO |
| Campaign | What We Don´t Miss, Is Desire To Win - Association of Paralympic Centers |
| Advertiser | Association of Paralympic Centers |
| Brand | Czech Paralympic Team |
| Posted | August 2006 |
| Product | Winter Paralympic Games at Salt Lake City |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Watch The Winter Paralympics, You Might Learn Something Useful |
| Story | The spot shows ordinary skiers who get themselves into similar situation in which handicaped sportsmen are normaly - and they cope much better. |
| Philosophy | The campaign carries on in the spirit of paralympic keynote "What we don´t miss is the desire to win". And it is heading to the Games in Salt Lake City. |
| Media Type | Television |
| Length | |
| Market | Czech Republic |
| Production Company | Filmservice Productions |
| Creative Director | Martin Holub |
| Art Director | Mike Lind |
| Copywriter | Mike Lind |
| Agency Producer | Eva Machuldova |
| Account Director | Sonja Pychova |
| Director | Petr Stanek |
| Director of Photography (DOP) | Martin Stepanek |
| Editor | Vaclav Rejholec |
| Production Company Producer | Pavel Simbartl |
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