Title | Instrument of Hope |
Agency | Publicis New York |
Campaign | Instrument of Hope |
Advertiser | ShineMSD |
Brand | ShineMSD |
Posted | April 2019 |
Story | The Instrument of Hope, a trumpet crafted of bullet casings by survivors of the 2018 Parkland school shooting, is on a cross-country tour with famed musicians to revitalize the conversation around gun violence. The trumpet is a project of students at Marjory Stoneman Douglas High School, ShineMSD and Publicis New York. ShineMSD is a non-profit organization founded in the aftermath of the shooting, which uses the arts to promote healing for the Parkland community. |
Media Type | Television & Cinema |
Length | |
Advertising agency | Publicis New York |
Chief creative officer | Andy Bird |
Executive Creative Director | Matt McKay |
Producer | Kathryn Lemke |
Producer | Maria Marmol |