Corona - "Sunset O'Clock"

DAVID

DAVID Bogota, Colombia

1128

Brand: Corona
Country: Colombia

Advertiser: Constellation Brands, Inc.

Title	Sunset O'Clock
Agency	DAVID
Campaign	Sunset O'Clock
Advertiser	Constellation Brands, Inc.
Brand	Corona
Date of First Broadcast/Publication	2023 / 12
Business Sector	Beers, Ciders, Lagers
Story	Enjoy sunsets with a Corona, and a twist. Corona is excited to launch an innovative promotion, Sunset O’Clock. The key to this promotion lies in the palm of your hand, quite literally, on every Corona bottle worldwide. Each bottle proudly displays the exact time of its production, transforming a free of cost asset into the catalyst for an exciting reward system, turning every Corona bottle into a medium that gives people a compelling reason to enjoy sunsets How does it work? It's easy and simple. The time printed on each Corona bottle becomes the “golden ticket” to exclusive rewards. The closer the production time is to the actual sunset time, the greater the reward. To claim rewards, simply take a photo of the time imprinted on the beer bottle and send it via direct message to Corona's social media. It's that easy! . Sunset O’Clock helps Corona consumers improve their sunset-watching experience with an opportunity to redeem exclusiverewards.
Media Type	Television
Length	58 seconds
Advertising Manager	Abi Findlay
Brand	Alejandra Corona
Chief Creative Officer	Carlos Camacho
Copywriter	Jonathan Rodriguez
Agency	DAVID Bogotá
Chief Creative Officer	Pancho Cassis
Chief Operating Officer (COO)	Sylvia Panico
Managing Director	Juan-Pablo García
Art Director	Izmael Crespo
Art Director	Julián Olivares
Art Director	Roger Gonzales
Business Director	Hanna Borresen
Head of Strategy	Carmen De Ureña
Public Relations	Sandra Azedo
Communications Director	Miguel Merino
Marketing Director	Joao Pedro Gentil Zattar
Brand Marketing Director	Juanita León
Business Growth Director	Juan José Muñoz