The Home Office - "Son"

FCB London

FCB London London, United Kingdom

169

Title	Son
Agency	FCB London
Campaign	Stop! Think Fraud
Advertiser	The Home Office
Brand	The Home Office
Date of First Broadcast/Publication	2024 / 2
Business Sector	Government & Other Authorities
Story	Home Office launches Stop! Think Fraud campaign, with advertising push created by FCB London. Stop! Think Fraud has been created by FCB London for Home Office to tackle the issue of fraud awareness with a single, unified strategy, providing consistent, clear, and robust advice to the public for the first time. It is being backed by leading counter fraud experts and organisations across law enforcement, tech, banking, telecoms and the third sector. Fraud accounts for around 40% of all crime in England and Wales, with an estimated 3.2 million offences each year. The latest data from the Crime Survey of England and Wales shows it has reduced by 13% over the past year. The estimated cost of fraud to society is £6.8 billion in England and Wales.
Media Type	Digital
More Information	gov.uk/Stop ThinkFraud
Creative Director	Jess Giles
Creative Director	Austin Hamilton
Copywriter	Jonathan Thake
Copywriter	Simon Mannion
Business Director	Emily Whiteaway
Account Director	Lotte Good
Account Director	Lara Ashman
Account Manager	Pooja Daswani
Strategist	Guy Peters
Agency Producer	Stephanie Cleak
Photographer	Stuart Mcclymont
Producer	Nick Papworth
Producer	Dave Treagust
Editor	Laurence Halstead
Post Production	Ben Robards
Head of Design	Becci Salmon
Designer	Dante Attuoni