| Title | Keep It Going |
| Agency | LERMA/ |
| Campaign | Keep It Going |
| Advertiser | The Salvation Army |
| Brand | Salvation Army |
| Date of First Broadcast/Publication | 2021 / 12 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Camp Lucky is honored to help bring to life The Salvation Army’s new giving campaign PSA, “Keep It Going.” The film, via agency LERMA/ and directed by Jeff Bednarz, is a holiday tribute to the families The Salvation Army serves. It features real people who face critical choices and still continue to move forward. The film is an authentic, compassionate look at the challenges many face and highlights that when you give, hope marches on. |
| Media Type | Digital |
| Length | |
| ECD, Principal | David Morrin |
| ECD/Writer | Bill Cochran |
| ECD/Art Director | Brian Linder |
| Broadcast Producer | Kathy Fawcett-Martin |
| Brand Management/Principal | Jon Lee |
| Brand Management | Cassidy Wren |
| Brand Management | Chelsea Sweat |
| Business Affairs | Melissa Sinkoski |
| Production and Post | Camp Lucky |
| Director | Jeff Bednarz |
| Executive Producer | Brandon Tapp |
| Editor | Sai Selvarajan |
| Assistant Editor | Katian Kerr |
| Post Production Executive Producer | Jessica Berry |
| Line Producer | Evan Murphy |
| Sound | Matt Cimino |
| Color | Neil Anderson |
| Finish | Mark Sullivan |
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