| Philosophy | HARIBO, America’s #1 gummi brand is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment in a library setting. Like its boardroom setting predecessor, the TV advertisement was designed and developed by UK’s Quiet Storm creative agency, and it will air throughout the U.S. starting February 1, 2021. In the TV advertisement, audiences will see grown-ups touting their love for HARIBO Goldbears in charming children’s voices. The advertisement series includes 30- and 15-second versions and will be aired on a wide range of TV and cable stations. To celebrate the launch of the new TV advertisement, today HARIBO kicked-off a nationwide sweepstakes where five entrants will be picked at random to win one year’s supply of HARIBO gummies. To enter the sweepstakes, participants are invited to utilize a playful “Kids’ Voices” Instagram lens, available on the HARIBO Instagram profile. The unique pitch-shifting technology changes adult voices to a children’s tone. Using the tone, HARIBO asks participants to retell their favorite stories -- fact or fiction -- bringing back moments of childlike happiness. Contestants are asked to share their created “Kids’ Voices” lens videos to either their personal Instagram Feeds or Instagram Stories, with all submissions tagging @HariboUSA and using #HariboSweepstakes to be entered. All user profiles must be set to “public” to be selected as a winner. |