| Brief | The campaign for Zlaty Bazant 73, the best-selling beer in Slovakia, is based on a strong local insight. Since the beer is brewed according to the recipe from 1973, we went back to socialism in the campaign. At that time, it was quite common in our country to "borrow" a foreign hit and simply re-text it, even if completely illogically. Songs from the West were not allowed to be played in our country. With this insight, we created our campaign with a retro spot in the look of the 70's, incorporating song from Boney M. As we did in the past, our text was naively funny with the leitmotiv of retro beer. |
| Story | The campaign for Zlaty Bazant 73, the best-selling beer in Slovakia, is based on a strong local insight. Since the beer is brewed according to the recipe from 1973, we went back to socialism in the campaign. At that time, it was quite common in our country to "borrow" a foreign hit and simply re-text it, even if completely illogically. Songs from the West were not allowed to be played in our country. With this insight, we created our campaign with a retro spot in the look of the 70's, incorporating song from Boney M. As we did in the past, our text was naively funny with the leitmotiv of retro beer. |