| Title | Future |
| Agency | BBDO Austria |
| Campaign | Under the Wings of the Lion - Generali |
| Advertiser | Generali |
| Brand | Generali Insurances |
| Posted | July 2006 |
| Business Sector | Insurance |
| Story | SUMMARY Generali exceeded all objectives in Central & Eastern Europe within the comparatively short campaign period. By communicating the myth of the winged lion, Generali established its emotional magical value which enhanced long term customer relationships and brought greater profit. It had very strong impacts on awareness, core images, relevant set and market share, with turnover growth clearly outstripping overall market development |
| Media Type | |
| Creative Director | Markus Enzi |
| Art Director | Emanuela Sarac |
| Account Director | Eva Bernreiter |
| Photographer | Suzy Stöck |
| Photographer | Kutzler Wimmer Stöllinger |
| Advertiser's Supervisor | Bernhard Rems |
More Work
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- BRAND:
- Generali Insurances
- AGENCY:
- BBDO Austria
Image
- BRAND:
- Generali Insurances
- AGENCY:
- BBDO Austria
Home
- BRAND:
- Generali Insurances
- AGENCY:
- BBDO Austria
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- BRAND:
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- AGENCY:
- BBDO Austria
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- BRAND:
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- AGENCY:
- BBDO Austria
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- AGENCY:
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