CEO/Chief Strategy Officer
at
Brown Parker & DeMarinis Advertising, Boca Raton
Boca Raton, United States
| Title | We Show Up |
| Agency | Brown Parker & DeMarinis Advertising |
| Campaign | We Show Up Phase 1 |
| Advertiser | HCA Healthcare |
| Brand | HCH Healthcare |
| Date of First Broadcast/Publication | 2022 / 1 |
| Business Sector | Others |
| Tagline | We Show Up |
| Story | A photo documents a moment in time. A single instant. But everything that came before—the events that led up to that moment—is where the true story lives. And we have quite the remarkable story to tell…of always showing up–for each other, our patients and the communities we serve. |
| Philosophy | We want to really lean into the idea that this entire communications effort isn’t the work of spin-doctors. On the contrary, it is authentic and, at times, even gritty. There are few posed photos or expected videos and more candid, powerful moments…that unpack our story of always Showing Up. It is believable, memorable, stands out and rises above the noise of all competing messages. |
| Media Type | Television & Cinema |
| Length | |
| Chief Creative Officer | Vincent DeMarinis |
| Associate Creative Director | Gustavo Flores |
| Copywriter | Nora Minor |
| Group Account Director | Lindsay Zackon |
| Project Manager | Alex Bailey |
| President | Jessica Schmidt |
| Chief Executive Officer (CEO) | Jason Brown |
| Social Media Strategist | Brielle Lintz |