| Title | We Are Awake |
| Brief | It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake. |
| Agency |
Leo Burnett
|
| Campaign |
We Are Awake
|
| Advertiser |
McDonald's
|
| Brand |
McDonald's
|
| Posted | November 2016 |
| Business Sector | Restaurants & Fast Food
|
| Story | Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb. |
| Problem | The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours. |
| Media Type |
Television
|
| Post Production |
MPC LDN
|
| Editing Company |
The Assembly Rooms
|
| Creative Director |
Adam Tucker
|
| Copywriter |
Graham Lakeland
|
| Art Director |
Richard Robinson
|
| Production Company |
Tantrum Studio
|
| Director |
Jake Mavity
|
| Production Company Producer |
Will Waters
|
| Agency Producer |
Michelle Hickey
|
| Director of Photography (DOP) |
Ben Fordesman
|
| Music Company / Composer |
Leland
|
| Audio Post Production |
Wave
|
| Editor |
Vid Price
|
| Account Manager |
Simon Hewitt
|
| Account Manager |
Beth Watts
|
| Account Manager |
Vicki Sinclair
|
| Account Planner |
Niall Moore
|