Ikea - "Trapped in the 90´s"

McCann Spain

McCann Spain Madrid, Spain

Awards

13001

Brand: Ikea
Country: Spain

Advertiser: IKEA

Title	Trapped in the 90´s
Agency	McCann Spain
Campaign	IKEA 25 ANNIVERSARY "Trapped in the 90´s"
Advertiser	IKEA
Brand	Ikea
Date of First Broadcast/Publication	2021 / 9
Business Sector	Drugstores, Specialty Stores
Story	In the show, six contestants aged 25 and younger lived together 24/7 in a set designed to be a perfect replica of a house from the Spanish 90’s. During their stay, they had to overcome challenges such as sleeping under heavy and itchy blankets instead of a IKEA’s airy duvets or keeping up with their skin care routine in a bathroom with any of the brand’s storage solutions. Thankfully, civilization didn’t entirely bail on the contestants. IKEA’s new arrivals, administered in painfully small doses by the showrunners, gave them a glimmer of hope and a way to survive the ordeal.
Philosophy	Rotary phones, itchy blankets, and explosive stoves pushing a group of six contestants to their limit. They are the IKEA natives, a generation born after 1996 that never had to figure out life without brand’s slick home solutions.
Media Type	Television
Length	40 seconds
Telecine	Metropolitana
Production Company	Landia
Chief Creative Officer	Emiliano Gonzalez De Pietri
Creative Director	Álvaro López
Creative Director	Martín Subercaseaux
Copywriter	Agustina Lavignasse
Art Director	Lorena Álvarez
Account Manager	Javier Pascual
Account Manager	Elena Rodriguez
ACCOUNTS TEAM	Andrea Cabezudo
Account Manager	Claudia Solano
Strategic Planner	Juan-Manuel Ramirez
Strategic Planner	María Goñi.
Producer	Paloma Adrién
Producer	Juan Torres
Producer	Martin Beilin
Producer	Nieves Antuña
Producer	Vanessa Pizarro
AUDIOVISUAL PRODUCTION	Sara del Tio Galant
Advertising Manager	Laura Durán
Advertising Manager	Rafael Jimenez
Advertising Manager	Ana Ordóñez
Director	MAXI BLANCO
Digital Director	Santi Gargía
Executive Producer	Nico Cabuche
Production Company Producer	Marta Martínez
Post Production	CRAFT
Animation	SULFURICA
Sound	CRAFT
Sound	The Lobby
Music	OEO MÚSICA
Music	PARSER