Corona - "Corona Charged By Nature"

el taier DDB Centro

el taier DDB Centro Guatemala City, Guatemala

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Title	Corona Charged By Nature
Agency	el taier DDB Centro
Campaign	Corona Charged By Nature
Advertiser	Ambev Centroamérica
Brand	Corona
Date of First Broadcast/Publication	2022 / 9
Business Sector	Beers, Ciders, Lagers
Philosophy	In 2021, more than 110 million tons were emitted into the atmosphere and bars were part of this problem, emitting 8.83 tons per month. We realized something: plants are capable of generating 100% natural electrical energy through the process of photosynthesis. That's why we created a natural energy source that works based on photosynthesis. By absorbing sunlight, organic waste is created, which, when combined with microorganisms in the soil, produces electrons collected by microcells that generate electricity. This technology was able to reduce energy consumption in our bars by 100%
Media Type	Case Study
Length	100 seconds
Chief Executive Officer (CEO)	Manuel Madrid
Creative Vice President	Víctor Pardo
Creative Vice President	Mar Frutos
Creative Vice President	Javier Cáceres
Executive Creative Director	Julian Nuñez
Executive Creative Director	Juan Felipe Dueñas
Creative Director	Fernando Reiter
Creative Director	Haze Rivas
Creative Copywriter	Ana Paula Escobar
Creative Copywriter	Julián Montagut
Creative Copywriter	Diego Lopez
Art Director	Rita Godoy
Art Director	Daniel Cifuentes
Art Director	Julio Ramirez
Post Production	Luis Fernando Roca
Project Manager	Ash Mogollón